The Canadian skateboard manufacturer Landyachtz launched their own handmade snowskates in 2014 under the brand name LY Snow. In the 2018/2019 season, LY Snow expanded its popular snowskate range with powdersurfers. The snowboard is well anchored in Switzerland. The Razzle Dazzle Distribution, however, put on skating and surfing in the snow right from the start. Both emerging trends in board sports offer great opportunities to make winter sports tasty for new target groups.